
About Standard Brand Group
We’re led by an experienced team with a diverse skillset and a proven track record of creating/developing brands. For us, pickleball started as a fun hobby on a spray-painted neighborhood court, but quickly evolved into an obsession, and a near daily activity. Inspired by business magnates of the past, we've taken that passion and poured it into creating products and services that will create an enhanced/cohesive experience for those that share our love for the game, including players that have just discovered pickleball or have enjoyed it at any point since its inception in 1965.
Partner Brands
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Standard Pickleball Co.
VisitPremium Pickleball Gear, Players Academy, Agency Services, and So Much More.
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Standard Pickleball Academy
Coming SoonWhether you're a beginner or an advanced player, our academy offers expert coaching, a supportive community, and a fun, competitive environment to help you elevate your game at your own pace and reach your goals.
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Coastal Pickle
VisitCoastal Pickle was founded to bring life to your Pickleball Paddles! Our paddles are USA Pickleball approved without sacrificing appearance. Our paddles perform and look good doing it.